Joseph Kahn is the most important music video director of the modern era, and the modern era is basically today, so that makes him the most important music video director of all time!
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Over the past 25 years, he's worked with basically everyone relevant and important making some of the trippiest, most iconic music videos of our time. He also made the new Taylor Swift music video, so I've decided to make the totally correct and proper ranking of his music videos.
This list is completely accurate and if you argue with me you're probably wrong.
30. "Someday" by Sugar Ray, 1999
What makes it iconic: Because this is obviously the third best Sugar Ray music video ever made after "Every Morning" and maybe "Fly." It's also the black and white one.
What makes it iconic: It's U2 and to some people that's important.
What makes it iconic: It's a solid, fun Katy Perry video before all of that awkward geisha shit happened.
What makes it iconic: The literal blue and purple hills even though the song is about pills.
What makes it iconic: Because this is like full glam Dido and David Boreanaz is her love interest.
25. "Boy" by Mariah Carey and Cam'ron, 2002
What makes it iconic: Godzilla and her jean skirt is unbuttoned.
What makes it iconic: Because it's Shakira and Rihanna looking hot af writhing around and dry-humping walls together.
What makes it iconic: It's rilly dark and has this Sleepy Hollow (the movie) vibe, which I really dig.
What makes it iconic: Eminem in a corn field and Rihanna in front of a burning house.
What makes it iconic: Nick Carter looking crazy as hell as that transformer robot thing.
20. "La La" by Ashlee Simpson, 2004
What makes it iconic: It's punk as fuck.
19. "I Turn To You" by Christina Aguilera, 2000
What makes it iconic: That scene where Christina Aguilera is modern day Jesus-Christing in the middle of a busy road with an umbrella like nbd.
18. "Southside" by Moby and Gwen Stefani, 2000
What makes it iconic: Gwen Stefani licks Moby's head!!!!
What makes it iconic: Only Joseph Kahn could make an orgy with hundreds of people look classy, elegant, and sophisticated.
What makes it iconic: The shaky, glitchy, possibly seizure-inducing camera. Also this song literally shits on all of Beyonce's discography.
What makes it iconic: It's the only Pussycat Dolls video that actually matters.
14. "LoveGame" by Lady Gaga, 2009
What makes it iconic: This is the Gaga we fell in love with. There's a disco stick. And it's proof that Gaga needs to go back to creating fun pop videos like this one.
What makes it iconic: Honestly, this is just a really cute music video and maybe even her best (besides "Breathe").
What makes it iconic: This is really high up on the list right now because this is the best music video Taylor Swift has put out in years, I like horses, and the guy is hot.
11. "Hero" by Enrique Iglesias, 2001
What makes it iconic: It's the only Enrique Iglesias music video you have a visual for when someone mentions it. I also love the way he plays the piano with his head close to the keys. It's very tender and emotional.
What makes it iconic: Everyone has a special place in their heart for the "Doesn't Really Matter" music video. It was from The Nutty Professor!!!!
9. "Womanizer" by Britney Spears, 2008
What makes it iconic: This is really more about the message. The comeback. The recovery. The resurrection of a legend in perfect fashion.
What makes it iconic: It's Aaliyah. Everything she did was iconic.
What makes it iconic: It's one of the top 3 Eminem videos and thoroughly a good watch throughout.
6. "Everybody" by the Backstreet Boys, 1997
What makes it iconic: This is the best Backstreet Boys music video. End of story.
5. "Say My Name" by Destiny's Child, 2000
What makes it iconic: This is the best Destiny's Child music video. End of story.
What makes it iconic: It's one of the most important music videos of all time. End of story.
What makes it iconic: FUCKING EVERYTHING.
2. "Stronger" by Britney Spears, 2000
What makes it iconic: One of the greats; one of the most memorable videos in the flawless videography of music video queen Britney Spears.
1. "Toxic" by Britney Spears, 2004
What makes it iconic: "Toxic" is the most iconic Britney Spears music video, therefore making is the most important music video of all time. END. OF. STORY.